(Hardback)

(Hardback)

Presents a collection of essays, which reveal that the key to success for companies competing in the digital world will not be to engineer big technological breakthroughs, but rather to develop products and services by creatively combining technologies with innovative managerial approaches.

(Hardback)

Introduces an approach to competition that shows companies how to win against imposing odds. This book demonstrates how managers can translate the core principles of judo - a martial art that prizes skill not size - into a winning business strategy. It presents a form of "sumo strategy" - for companies facing judo attacks.