(Paperback, 3rd ed. 2012)

• How do voters in Britain decide which party to vote for in elections
  
• Why do smaller parties get more support than they used to
  
• How do the mass media influence political opinions

The authors examine these and other questions in the third edition of this popular text.

(Hardback, 3rd ed. 2012)

• How do voters in Britain decide which party to vote for in elections
  
• Why do smaller parties get more support than they used to
  
• How do the mass media influence political opinions

The authors examine these and other questions in the third edition of this popular text.