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(Paperback)
By: David Halpern
ISBN: 9780753556559
Readership/Audience: General
Publication Date: Aug 2016
UK Publication Date: 2nd June 2016
Publisher: Ebury Publishing
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Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This book presents the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour.
