To view prices and purchase online, please login, or register for an account.
(Hardback)
By: David Meerman Scott
ISBN: 9780262026963
Readership/Audience: General
Publication Date: Feb 2014
Publisher: MIT Press Ltd
See more...
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.
