(Paperback)

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

(Paperback)

A key work in the literature of advertising, marketing and business management in general, explaining his concepts, tactics and techniques for success and offering a blueprint for good practice in business - all written in the bracingly robust and direct style that became the Ogilvy hallmark.

(Paperback)

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.