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(Hardback, 2nd Revised edition)
By: David Rados
ISBN: 9780865692541
Readership/Audience: Tertiary Education
Publication Date: Mar 1996
Publisher: Bloomsbury Publishing PLC
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A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization.
