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(Paperback)
By: Denise Lee Yohn
ISBN: 9781529359121
Readership/Audience: Tertiary Education
Publication Date: Apr 2021
UK Publication Date: 21st January 2021
Publisher: John Murray Press
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Denise Lee Yohn, a leading authority on building and positioning exceptional brands, shows readers how to blend internal culture and external brand to yield consistently phenomenal business results.
