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(Hardback)
By: Dominique Turpin
ISBN: 9780333717912
Readership/Audience: Tertiary Education
Publication Date: May 1999
Publisher: Palgrave Macmillan
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This text consists of cases of European Businesses in Asia Pacific, Asian Businesses in Asia Pacific and Asian Businesses in Global Competition. It covers topics including human resources, corporate culture, strategic planning, cross-cultural marketing, marketing strategy, manufacturing, alliances and partnership, and many more.
