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(Hardback)
By: Don Waisanen
ISBN: 9781498575720
Readership/Audience: Professional and Scholarly
Publication Date: Apr 2018
Publisher: Bloomsbury Publishing PLC
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This book analyzes political conversion stories as a communication strategy aimed at winning the hearts and minds of the public. Through key cases, it charts the historical and contemporary uses of this strategy as a type of civilreligious persuasion in public discourse, evaluating its features and functions in politics.
