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(Hardback)
By: Donald W. Hendon
ISBN: 9780899303048
Readership/Audience: Tertiary Education
Publication Date: Aug 1989
Publisher: Bloomsbury Publishing PLC
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Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure.
(Hardback)
By: Donald W. Hendon
ISBN: 9781567200645
Readership/Audience: Professional and Scholarly
Publication Date: Aug 1996
Publisher: Bloomsbury Publishing PLC
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Cross-cultural business negotiations are an important part of international business.
