To view prices and purchase online, please login, or register for an account.
(Paperback)
By: Douglas M. Eisenhart
ISBN: 9780275956967
Readership/Audience: Tertiary Education
Publication Date: May 1996
Publisher: Bloomsbury Publishing PLC
See more...
(Hardback)
By: Douglas M. Eisenhart
ISBN: 9780899308470
Readership/Audience: Tertiary Education
Publication Date: Apr 1994
Publisher: Bloomsbury Publishing PLC
See more...
This work details the way in which recent advances in digital information technology signify a fundamental and irreversible transformation in the publishing industry. Eisenhart presents publishing's seven "M"s: material; mode; media; means; market; management; and money.
