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(Paperback)

By: Dr. Andrew Burn

ISBN: 9780826464705
Readership/Audience: Tertiary Education
Publication Date: Dec 2003
Publisher: Bloomsbury Publishing PLC
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The authors outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them.