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Dunja Fehimovic

Branding Latin America: Strategies, Aims, Resistance

(Hardback)

By: Dunja Fehimovic

ISBN: 9781498568272 Copied!
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2018
Publisher: Bloomsbury Publishing PLC
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This book offers a critical analysis of the spread of branding discourse and practice to new objectsfrom the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.

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