(Hardback)

Communicating for Survival is a complete sourcebook to managing the necessary organizational changes in order to adapt to the new demographics and resulting labor crisis of the next decade.

(Paperback)

An examination of the future of media into the 21st century. Demographic, sociographic, technological and media trends are examined as this book speculates into how the changes in communications disciplines will impact upon advertising, broadcasting, public relations, and sales promotion.

(Paperback)

This text for communications specialists marks a departure from earlier studies by approaching the subject of communication programs and crisis response holistically, concentrating on how mass communication plans, programs, and campaigns, special event and crisis response techniques must be coordinated in order to be effective.

(Hardback)

Many professionals today, in a wide variety of fields, find themselves in need of the knowledge and skills that will permit them to build and maintain a successful practice.

(Hardback)

Brody examines two components of public relations practice: development of the public relations program and production of materials. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.

(Hardback)

Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice.

(Hardback)

Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice.

(Paperback)

Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice.

(Paperback)

This book fills a void in both the professional and academic literature on the management of public relations. The author defines a functional framework for the practice of public relations consistent with contemporary management theory.