(Hardback)

This reference includes biographical and critical entries for more than 120 American Naturalistic and Realistic novelists.

An introductory essay discusses the history of the Realistic and Naturalistic traditions, points to the difficulty of defining them, and surveys the many authors who have been associated with the two movements.

(Hardback)

Literary journalism, a specific type of new journalism, utilizes descriptive detail, realistic dialogue, and dramatic literary techniques to enliven nonfiction reporting.

(Hardback)

The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

(Hardback)

Beginning with an exposition of the four most widely argued theories of the press, this book goes on to explore several critical perspectives on the tasks and roles of print and broadcast news media in the United States.

(Hardback)

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.