(Hardback)

Employees are attracted to companies that have a good community reputation.

Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice.

(Paperback)

Employees are attracted to companies that have a good community reputation.

Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice.

(Hardback)

How do we must effectively communicate our role as a good corporate citizen Using a variety of in-depth examples, Burke demonstrates how community involvement can influence corporate strategy to everyone's benefit.