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Economics, Finance, Business and Management (1)

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Edward M. Mazze

The Food Industry Wars: Marketing Triumphs and Blunders

(Hardback)

By: Edward M. Mazze

ISBN: 9781567201116 Copied!
Readership/Audience: Tertiary Education
Publication Date: Jun 1998
Publisher: Bloomsbury Publishing PLC
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An analysis of the variables that can make or break marketers in the food industry, and a useful lesson on how to distinguish one from another.

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