(Hardback)

With unique blend of original reporting and deep analysis, journalist Edward Niedermeyer reveals the ugly reality hidden behind Tesla's popular mythology and explains why Tesla is more likely to end up as a transitional figure in automotive history than the next industrial juggernaut.

(Paperback)

With unique blend of original reporting and deep analysis, journalist Edward Niedermeyer reveals the ugly reality hidden behind Tesla's popular mythology and explains why Tesla is more likely to end up as a transitional figure in automotive history than the next industrial juggernaut.