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(Paperback)
By: Elza Ibroscheva
ISBN: 9781498557160
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2017
Publisher: Bloomsbury Publishing PLC
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The book traces gender ideologies in the Balkans through emancipating womens roles during socialism and the hyper-sexualization of women in advertising and media in the post-socialist transition. It uses a cultural/critical approach to understand advertisings effects on post-socialist societies and gender identities.
