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Eric Clark

The Real Toy Story: Inside the Ruthless Battle for Britain's Youngest Consumers

(Paperback)

By: Eric Clark

ISBN: 9780552779555 Copied!
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2013
UK Publication Date: 17th June 2013
Publisher: Transworld Publishers Ltd
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Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. This book exposes the truths behind Britain's favourite toys.

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