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(Hardback)
By: Eric J. Soares
ISBN: 9780899302782
Readership/Audience: Tertiary Education
Publication Date: Nov 1988
Publisher: Bloomsbury Publishing PLC
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This book is a practical guide to market research methods and practices written for marketing professionals who need to conduct research on a budget.
(Hardback)
By: Eric J. Soares
ISBN: 9780899305158
Readership/Audience: Tertiary Education
Publication Date: Aug 1991
Publisher: Bloomsbury Publishing PLC
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In this volume, Eric Soares offers a lively and comprehensive treatment of promotional feats--publicity efforts that generate positive and extensive media exposure and thereby enhance sales.
