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(Hardback)

By: Eric van Heck

ISBN: 9781578516582
Readership/Audience: General
Publication Date: Jul 2002
Publisher: Harvard Business Review Press
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Reveals how market makers are rewriting the rules of commerce. This book offers a strategic blueprint for designing, implementing, and profiting from electronic markets. It also shows how companies can use markets in procurement, resale, and clearance, and in applications such as prediction, risk management, and decision making.