(Paperback)

It breaks new ground in using sociological theory to interpret the importance of the search for the self and will be of interest to students of American religious history and life, contemporary social trends and problems, and mass media, politics and religion.

(Hardback)

The book considers the involvement of evangelicals in popular religion, the appeal of popular religion to many but not to all evangelicals, the similarities between popular religion and more traditional religious organizations, and the means by which evangelicalism effectively utilizes the many genres and styles of popular culture.