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Economics, Finance, Business and Management (1)

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Ernest Sternberg

The Economy of Icons: How Business Manufactures Meaning

(Hardback)

By: Ernest Sternberg

ISBN: 9780275966416 Copied!
Readership/Audience: Tertiary Education
Publication Date: Sep 1999
Publisher: Bloomsbury Publishing PLC
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Examines various industries to show how business endows products with evocative meaning.

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