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(Paperback)
By: Esteve Calzada
ISBN: 9781472903020
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2013
Publisher: Bloomsbury Publishing PLC
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A fascinating sports marketing handbook that uses football to show how money can be made by a club, a tournament, a federation or even by an individual athlete. Find out how football clubs work - of interest to anyone interested in sport and how football clubs make their money.
