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(Hardback)
By: Euehun Lee
ISBN: 9781567203448
Readership/Audience: Tertiary Education
Publication Date: Apr 2000
Publisher: Bloomsbury Publishing PLC
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This work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services.
