(Paperback, 5th Edition)
By: Everett M. Rogers
ISBN: 9780743222099
Readership/Audience: Tertiary Education
Publication Date: Oct 2003
UK Publication Date: 17th November 2003
Publisher: Simon & Schuster
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Synopsis coming soon.......
(Paperback)
By: Everett M. Rogers
ISBN: 9780029271209
Readership/Audience: Tertiary Education
Publication Date: Jun 1986
Publisher: Simon & Schuster
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Synopsis coming soon.......
(Paperback)
By: Everett M. Rogers
ISBN: 9780684840017
Readership/Audience: General
Publication Date: Aug 1997
Publisher: Simon & Schuster
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(Hardback)
By: Everett M. Rogers
ISBN: 9780875843643
Readership/Audience: General
Publication Date: Feb 1994
Publisher: Harvard Business Review Press
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Shaken by the dramatic inroads made by Japanese competitors into high-tech electronics, a number of US electronic firms joined forces in 1982 to form the first US for-profit research consortium: MCC (Microelectronics and Computer Technology Corp.). This book describes MCC's formation and the problems it encountered.
