(Hardback)
By: Frances Cairncross
ISBN: 9781578516575
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Readership/Audience: Professional and Scholarly
Publication Date: Feb 2002
Publisher: Harvard Business Review Press
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Argues that we've grossly underestimated the power of the Internet to change the way companies behave. This book asserts that managers and their companies must embrace and exploit the very technologies that have upended their jobs and their businesses.
(Paperback)
By: Frances Cairncross
ISBN: 9781578514380
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Readership/Audience: Professional and Scholarly
Publication Date: Jun 2001
Publisher: Harvard Business Review Press
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Shows us how the world is changing with the introduction of the Internet and wireless technology. This book - based on evidence from two sweeping surveys on telecommunications - argues that new communications technologies are rapidly obliterating distance as a relevant factor in how we conduct our business and personal lives.
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