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Economics, Finance, Business and Management (3)

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Frank V. Cespedes

Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling

(Hardback)

By: Frank V. Cespedes

ISBN: 9781422196052 Copied!
Readership/Audience: General
Publication Date: Dec 2014
Publisher: Harvard Business Press
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Sales Management That Works: How to Sell in a World that Never Stops Changing

(Hardback)

By: Frank V. Cespedes

ISBN: 9781633698765 Copied!
Readership/Audience: General
Publication Date: May 2021
Publisher: Harvard Business Review Press
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Concurrent Marketing: Integrating Product, Sales and Service

(Hardback)

By: Frank V. Cespedes

ISBN: 9780875844442 Copied!
Readership/Audience: Professional and Scholarly
Publication Date: Sep 1995
Publisher: Harvard Business Review Press
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This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic significance. It shows companies how to realign a range of internal structures, and presents new ideas on the nature of selling.