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(Hardback)
By: Frank W. Baker
ISBN: 9780313347559
Readership/Audience: Tertiary Education
Publication Date: Jun 2009
Publisher: Bloomsbury Publishing PLC
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Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign.
