(Paperback)
By: Franklin J. Boster
ISBN: 9781567503609
Readership/Audience: Tertiary Education
Publication Date: Sep 1997
Publisher: Bloomsbury Publishing PLC
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This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.
(Hardback)
By: Franklin J. Boster
ISBN: 9781567502770
Readership/Audience: Tertiary Education
Publication Date: Sep 1997
Publisher: Bloomsbury Publishing PLC
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This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.
