(Hardback)
By: Fred Beard
ISBN: 9781498560320
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2018
Publisher: Bloomsbury Publishing PLC
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Comparative advertisementsthe kind that refer to the other guys or actually identify competitors by namecan be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.
(Paperback)
By: Fred Beard
ISBN: 9781498560344
Readership/Audience: Professional and Scholarly
Publication Date: Jul 2020
Publisher: Bloomsbury Publishing PLC
See more...
Comparative advertisementsthe kind that refer to the other guys or actually identify competitors by namecan be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.
