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(Hardback)
By: Fred J. Evans
ISBN: 9780899301563
Readership/Audience: Tertiary Education
Publication Date: Jun 1987
Publisher: Bloomsbury Publishing PLC
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Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment.
