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Economics, Finance, Business and Management (1)

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Fred Selnes

Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers

(Hardback)

By: Fred Selnes

ISBN: 9780262049627 Copied!
Readership/Audience: Professional and Scholarly
Publication Date: Apr 2025
UK Publication Date: 10th March 2025
Publisher: MIT Press Ltd
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How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.

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