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Economics, Finance, Business and Management (1)

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Fred Wiersema

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

(Paperback)

By: Fred Wiersema

ISBN: 9780201407198 Copied!
Readership/Audience: Tertiary Education
Publication Date: Jan 1997
Publisher: INGRAM PUBLISHER SERVICES US
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The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today's market leaders.

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