(Hardback)

Uses stories from a range of top companies to illustrate why building loyalty is more important than ever - and how to do it.

(Paperback)

Argues that loyalty provides the acid test for leadership in volatile business environment, and that most leaders deserve failing grades. This book illustrates how superior leaders create networks of mutually beneficial, trust-inspiring partnerships between customers, employees, suppliers, and investors.

(Paperback, Revised edition)

The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.