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(Hardback)
By: G.Bruce Friesen
ISBN: 9780875846545
Readership/Audience: Tertiary Education
Publication Date: May 1996
Publisher: Harvard Business Review Press
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This text examines IBM's culture and history, looking at various challenges that have faced the company. Illustrating that IBM's poor performance in the 1990s is part of a repeated pattern, it argues that IBM's biggest problems have stemmed from breaking commitments to its employees and customers.
