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(Paperback, 2nd edition)
By: Gabriele Troilo
ISBN: 9781350522602
Readership/Audience: Tertiary Education
Publication Date: Nov 2025
Publisher: Bloomsbury Publishing PLC
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Focusing on the authors innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts industries.
