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Economics, Finance, Business and Management (1)

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Gail E. Farrelly

Shaping the Corporate Image: An Analytical Guide for Executive Decision Makers

(Hardback)

By: Gail E. Farrelly

ISBN: 9780899305646 Copied!
Readership/Audience: Tertiary Education
Publication Date: May 1992
Publisher: Bloomsbury Publishing PLC
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Much of the literature on corporate reputation examines the topic from a narrow perspective--for example, from a marketing or public relations point of view.

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