(Hardback)
By: Geoffrey A. Moore
ISBN: 9780062040893
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Readership/Audience: Professional and Scholarly
Publication Date: Sep 2011
UK Publication Date: 5th October 2011
Publisher: HarperCollins Publishers Inc
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Addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities.
(Paperback)
By: Geoffrey A. Moore
ISBN: 9780060745813
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Readership/Audience: General
Publication Date: Mar 2005
UK Publication Date: 20th March 2011
Publisher: HarperCollins Publishers Inc
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Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.
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