To view prices and purchase online, please login, or register for an account.
(Hardback)
By: Gerald E. Hills
ISBN: 9780899307657
Readership/Audience: Tertiary Education
Publication Date: Sep 1994
Publisher: Bloomsbury Publishing PLC
See more...
Marketing strategy and each of the marketing mix areas are addressed in separate chapters with particular attention to the uniquenesses of marketing in new enterprises as compared to mature, larger firms.
