(Hardback)

Aims to provide practical synthesis of the cognitive sciences. Drawing on psychology, neuroscience, sociology, and linguistics, this title combines academic rigor with real-world results to provide research tools - metaphor elicitation, response latency, and implicit association techniques. It demonstrates how innovators can use these tools.

(Hardback)

Explains how and why we use deep metaphors. This book focuses on the seven metaphors - balance, connection, container, control, journey, resource, and transformation and shows how deep metaphors unconsciously pervade and shape our lives.