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(Paperback)
By: Gerry McGovern
ISBN: 9781408114421
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2010
Publisher: Bloomsbury Publishing PLC
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Every website has a long neck' - a small set of tasks that are very important to your customers. If these tasks aren't easy and fast to complete, your customers will go elsewhere. In this book, Web content expert Gerry McGovern offers tried and tested tips to make your website the commercial asset it really should be.
