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(Paperback, 2nd edition)
By: Gordon T. Kendall
ISBN: 9781501313950
Readership/Audience: Tertiary Education
Publication Date: Apr 2016
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Gordon T. Kendall
ISBN: 9781563675614
Readership/Audience: Tertiary Education
Publication Date: Sep 2010
Publisher: Bloomsbury Publishing PLC
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Introduces the concepts and practices that help students build, develop, and work with fashion brands. This title covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products.
