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(Hardback)
By: Greg Stone
ISBN: 9781440864773
Readership/Audience: Tertiary Education
Publication Date: Dec 2018
Publisher: Bloomsbury Publishing PLC
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Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.
Compelling stories exalt, motivate, and acculturate every worker in an enterprise.
