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Harriet Posner

Marketing Fashion Third Edition: Strategy, Branding and Promotion

(Paperback)

By: Harriet Posner

ISBN: 9781529420326 Copied!
Readership/Audience: General
Publication Date: Oct 2024
Publisher: Quercus Publishing
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Practical guide to the principles of fashion marketing

Marketing Fashion, Second edition: Strategy, Branding and Promotion

(Paperback, 2nd edition)

By: Harriet Posner

ISBN: 9781780675664 Copied!
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2015
UK Publication Date: 17th August 2015
Publisher: Laurence King Publishing
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A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.