(Paperback)

From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers to choose you over all the rest of the competition.

(Paperback)

SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.

(Paperback)

Bestselling author Harry Beckwith reveals how businesses need to think, plan, communicate and best serve clients in this 'tool kit' for putting together an effective marketing plan.