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(Hardback)
By: Henry Chesbrough
ISBN: 9781422104279
Readership/Audience: General
Publication Date: Dec 2006
Publisher: Harvard Business Review Press
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Explains how to make money in an open innovation landscape. This book provides a diagnostic instrument enabling you to assess your company's current business model, and explains how to overcome common barriers to creating a more open model. It also offers examples of companies that have developed such models - including Procter and Gamble and IBM.
