To view prices and purchase online, please login, or register for an account.
(Hardback)
By: Hermann Simon
ISBN: 9781591395263
Readership/Audience: Professional and Scholarly
Publication Date: May 2006
Publisher: Harvard Business Review Press
See more...
Contends that companies can extract a profit potential of 1 - 3 per cent of revenue by pursuing a profit, rather than a market share, orientation. Based on consulting work, this book lays out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.
