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(Hardback)
By: Ilan Alon
ISBN: 9781567205466
Readership/Audience: Tertiary Education
Publication Date: Feb 2003
Publisher: Bloomsbury Publishing PLC
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The impact of Chinese culture can be felt in all areas of business and management in China, from Chinese firms to Western companies.
(Hardback)
By: Ilan Alon
ISBN: 9781567205879
Readership/Audience: Tertiary Education
Publication Date: Mar 2003
Publisher: Bloomsbury Publishing PLC
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As China's markets evolve, marketing strategy must adapt to meet changing circumstances.
